Like it or not, in the globalized, online world, you are constantly building your personal brand. What is a "personal brand," you ask? Well, in simple terms, it's your reputation and what you represent publicly.
Most young people starting out on an internationally-oriented career have not yet had the opportunity to develop a cohesive personal brand; but you can think of it this way: if a potential employer were to Google your name, what would s/he see on the first page of results? Would the results represent your professional/personal values and support your career goals?
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